Dr. Peter Coleman was featured on the Richmond ABC affiliate discussing the recently announced prescription drug safety initiative, set up by Attorney General Mark Herring. The Virginia AG has secured the donation of 80,000 drug deactivation kits capable of safely disposing of 3.6 million leftover prescription pills. Dr. Peter Coleman was interviewed for his take on the reasons why opioid addiction is such a strong epidemic. He believes part of it stems from young people having easy access to their parent's medicine cabinets, and part of it comes from doctors over-prescribing opiates.